Image Image Image Image Image
Scroll to Top

To Top

projection mapping

3D Projection Mapping- Content is King

On 01, Apr 2011 | 6 Comments | In projection mapping, video | By Kyle

Projection mapping is hot right now. And while we can expect a lot more of it as the hardware gets cheaper and the software becomes better, it’s good to take a step back and ask why do it at all. In this regard both commercial and artistic projects have a lot in common- they create magic. By transforming our surroundings we create a sense of wonder, and this can be used to craft powerful shared experiences. To what end really depends on the project, but projection mapping is a captivating medium and will only become more so. But like any medium, content is king.

So- to inspire and delight, here are three recent video mapping projects from around the world that WIN. Each also has that special ‘something different’.

Living Room from Mr.Beam on Vimeo.

Toyota Auris ‘Get Your Energy Back’ 3D Projection Mapping from wearesuperglue on Vimeo.

Adidas France – 3D Mapping Projection from The Cool Hunter on Vimeo.

Tags | , , , , , ,


  1. I’m curious as to know what softwares are commonly used for projection mapping. I’m working on a project myself and this would greatly enhance the experience.

  2. Hey AJ,
    vvvv, mad mapper, videoprojection tools and quartz are some good starting points. Keep in mind to do more advanced stuff you really still need to be able to program some aspects yourself. There is a lot of development underway right now so I’m sure this list will get longer quickly.

  3. Nice examples. And I absolutely agree with the point you’re making: After having proven the possibilities of the technology, content should be the measure. We know, it’s possible. Let’s do something that tells a story rather than the often called proof of concept.

  4. well said 🙂

  5. cool stuff, kyle! I am currently working on a project at The Edge where I want to apply projection mapping as a way of ambiently visualising social information from and about Edge visitors. the idea is to make the projected content user-driven. I am curious to see how people would make sense of this… let me know if you have any ideas.

  6. Matt Summers

    on to it!

Submit a Comment