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video mapping

3D Projection Mapping- Content is King

On 01, Apr 2011 | 6 Comments | In projection mapping, video | By Kyle

Projection mapping is hot right now. And while we can expect a lot more of it as the hardware gets cheaper and the software becomes better, it’s good to take a step back and ask why do it at all. In this regard both commercial and artistic projects have a lot in common- they create magic. By transforming our surroundings we create a sense of wonder, and this can be used to craft powerful shared experiences. To what end really depends on the project, but projection mapping is a captivating medium and will only become more so. But like any medium, content is king.

So- to inspire and delight, here are three recent video mapping projects from around the world that WIN. Each also has that special ‘something different’.

Living Room from Mr.Beam on Vimeo.

Toyota Auris ‘Get Your Energy Back’ 3D Projection Mapping from wearesuperglue on Vimeo.

Adidas France – 3D Mapping Projection from The Cool Hunter on Vimeo.

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